Prussian locks: Tourism engine for Brandenburg unfolds potential

Prussian locks: Tourism engine for Brandenburg unfolds potential

When it comes to cultural tourism, Brandenburg undoubtedly has a lot to offer. A current study by the University of Potsdam shows how important the Prussian castles and gardens are for the economic development of the region. On behalf of the Chamber of Commerce and Industry (IHK) Potsdam, over 500 visitors analyzed their travel behavior and expenses at the historical locations Potsdam-Sanssouci, Rheinsberg and Paretz. Over half of the guests, specifically 50%, state that visiting these castles and gardens is the main reason for their trip to Brandenburg, such as rbb24 reported.

The economic effects of the Prussian Palaces and Gardens Berlin-Brandenburg (SPSG) Foundation should not be underestimated. The SPSG sites generate an impressive detour of around 5.5 euros in sales for every euro state subsidy that is invested. Uta Herbst, the study manager, emphasizes that measurable returns can be recorded in the areas of hotel, gastronomy, retail and regional service providers. In Potsdam in particular, overnight guests spend an average of remarkable 176 euros, while in Paretz there are only 32 euros.

growth potential in Paretz and Rheinsberg

The development potential in the catering and tourist offers in Paretz was emphasized by Ina Hänsel, the President of the IHK Potsdam. She sees the results of the study as a clear wake -up call for regional policy. In Rheinsberg, which, according to the investigation, benefits primarily from the positive economic impulses of the SPSG, there are opportunities to strengthen the region sustainably.

The IHK Potsdam calls for targeted investments in the catering trade and the accessibility of tourist offers in smaller municipalities. Kai Schlegel from the SPSG adds that the satisfaction of the guests is a solid basis for future developments. In order to use these opportunities, however, investments in accessibility and the tourist environment are essential.

cultural attractions in focus

The cultural sites in Brandenburg not only attract tourists, but also create an above -average regional added value. According to the study, many visitors would not travel to the region if the cultural offers were not. This shows that cultural tourism has an almost 40 percent share in the entire tourism industry.

cultural travelers spend 38% more and remain 22% longer on their travel destinations than other travelers. The world organization for tourism predicts a growing interest in cultural tourism in Europe, which means clear opportunities for Brandenburg. The focus is on authentic experiences, sustainable visit and the preservation of the cultural heritage, as cordis.eu describes.

For the future, it is crucial how well the region is able to preserve its cultural treasures and at the same time develop sustainable tourist strategies. Cooperation with local communities is of great relevance to prevent negative effects such as overcrowding or loss of the regional character.