Prenzlauer City voucher: Digital way to strengthen the local economy!
Prenzlau will introduce digital city vouchers from spring 2026 to strengthen local purchasing power and reduce administrative costs.

Prenzlauer City voucher: Digital way to strengthen the local economy!
Digitalization is making great strides in Prenzlau! The popular Prenzlauer City voucher is being converted from a paper format to a modern, digital system. This not only makes handling easier for users, but also significantly reduces the administrative effort for participating retailers and service providers. City manager Susanne Ramm explained that many hours of working time are saved, which is particularly beneficial for small shops, which often have to make do with little staff. Times in which an employee spent several hours filling out 85 vouchers will soon be a thing of the past. The new system no longer requires paperwork and speeds up processes.
The digital city voucher also makes shopping in Prenzlau more attractive. The card-sized credit card fits comfortably in any wallet and allows users to spend their credit gradually. Gift cards can also be purchased conveniently online 24/7 and existing credit cards can be reloaded using the new system. This makes giving gifts a real pleasure! What's particularly exciting is that participants can even combine several gift cards on one card and benefit from monthly top-ups.
Advantages of the digital system
But that's not all: digital voucher systems offer numerous advantages compared to traditional paper vouchers. They enable a central and transparent solution for managing city vouchers, employer vouchers and customer cards. This reduces the administrative effort enormously and simplifies use for both citizens and companies. localbon.de emphasizes that paper vouchers are often difficult to track and hardly provide any data. In contrast, digital systems offer real-time data and take away the user's worry about lost vouchers.
Processing is being revolutionized by central platforms: participating retailers can scan the vouchers quickly and easily at the point of sale, and all transactions are documented. This not only increases the efficiency, but also the attractiveness of the vouchers, as users receive immediate feedback on their redemptions.
Outlook for the future
The introduction of the digital system is already imminent and is expected to come into force next spring. The currently popular paper vouchers remain valid during the transition period. In addition, partner companies in the new system will receive comprehensive training to ensure a smooth transition.
This shift is part of a larger trend in which cities and advertising communities want to promote the purchasing power of their citizens while strengthening local economies. nordkurier.de reports that improving data insight will help those responsible to control purchasing power movements more specifically.
In summary, the new digital voucher system shows how important it is to keep up with the times and optimize the processes for everyone involved. The city of Prenzlau has shown a good knack for shaping its future and stimulating the local economy. The coming months promise exciting things for all voucher lovers!