Creative gift ideas: This is how the Uckermark revives its inner cities!

Creative gift ideas: This is how the Uckermark revives its inner cities!

Prenzlauer Friedrichstraße, Uckermark, Deutschland - The consequences of Corona pandemic have strongly hit dealers, restaurateurs and shopkeepers in Brandenburg. Many customers have got used to spending their money online instead of shopping in the shops on site. A rethink is required here, and at this point the "Confiserie Sonnenschmidt" is starting in Prenzlauer Friedrichstrasse. The owner Kathrin Sonnenschmidt has found a new approach with creative ideas to lure more people into their business again and make shopping a special experience. The Nordkurier .

Kathrin Sonnenschmidt offers individual gift packaging that not only look beautiful, but also invite you to give it. Your customers often bring handicrafts or personal gifts to the shop to have them packed professionally. Colorful balloons are currently very popular as a packaging trend. Regular customer Marleen Dewald-Vilter confirms: "The individual packaging is simply a feast for the eyes!" The "Confiserie Sonnenschmidt", which has been operating under a new name since January 2024, was previously known as "Arko" and changed to keep up with the current market trends.

creative products with regional reference

But not only the packaging make the shop unique. Kathrin Sonnenschmidt has creative freedom for other products, such as airy packaging and liqueurs made of glass amphorae. A Highlight is the liqueur "Prenzlauer Uckerschud", which is offered in decorative bottles. Its goal is to make the Uckermark region even better known as a shopping and experience location.

Similar trends can also be observed in Berlin, where conscious purchasing and handmade products are becoming increasingly popular. As part of the "Crafted in Berlin" project, Visitberlin A wide range of small manufacturers and their products. In addition to delicious craft beer from Friedrichshagen, this also includes chocolates from Reinickendorf and hand -forged knives.

• dolle molle craft beer (Friedrichshagen)
• Kaiserhonig (Tempelhof)
• hand -forged knife (Rixdorfer Schmiede)
• chocolates (Sawade, Reinickendorf)

The manufacturers rely on sustainability and offer a variety of resource-saving products, from hand-sewn children's clothing from natural materials to fair trade gold jewelry. Workshops and tastings invite customers to try out craft techniques themselves and to discover new tastes.

The future of shopping

In today's world, when online shopping dominates shopping behavior, it is more important than ever to find creative solutions to lure customers to shops. Whether in the Uckermark or in Berlin, the diversity and individuality that offer local shops are indispensable. And so it turns out that retailers like Kathrin Sonnenschmidt have a good hand to counter the trend and to establish their shop as a place of experience and gift.

The current challenges are not easy, but with the right ideas and a clear focus on regional peculiarities, small shops and factories in Brandenburg and beyond can achieve new heights. A visit on site in these shops is definitely worth it!