New Lidl opens in Perleberg: Customers flock to the opening!

New Lidl opens in Perleberg: Customers flock to the opening!

In Perleberg, the discounter Lidl opened its new doors on October 16, 2025 after the old building gave way to a new building. The opening was a complete success, with the first customers rushing into the freshly designed branch at 7 a.m. The first 100 customers were surprised with shopping vouchers worth 20 euros. The new Lidl on Berliner Straße now offers an expanded range of around 1,160 square meters of sales space, which is characterized by wider aisles and an attractive arrangement of goods. More organic products round off the offering, which is geared towards the needs of modern customers. These innovations are part of the Nordkurier report.

What is particularly striking is the branch's new color concept, which combines fresh blue tones and a wood look. Six self-service checkouts, where payment is only possible by card, ensure everything runs smoothly. This makes shopping not only practical, but also future-proof, as the store uses sustainable, energy-efficient LED lighting and modern heating and cooling systems.

A support for the community

Another positive aspect of the new building is the creation of five new jobs. Lidl also cooperates with the local handball players from SV Blau-Weiß Perleberg, who help sell bratwursts in the branch. The proceeds from this sale go to the club's youth department - a win-win situation for everyone involved.

With 103 parking spaces and a charging station for electric vehicles, customers also have the opportunity to shop comfortably. The opening times are well thought out: Monday to Saturday from 7 a.m. to 8 p.m. It remains to be seen whether the plan to offer new non-food products, as tested in other Lidl stores, will also be an issue here. But the competition in the food trade never sleeps. Lidl has to catch up as discounters like Action, which recently opened its 600th branch in Germany, are expanding rapidly and are increasingly focusing on the non-food segment. These changes in the market image are being closely monitored by Watson.

Market situation in the food retail sector

The competition in the food retail sector is tough. This industry has the highest turnover in German retail, which is illustrated by the different types of business - from supermarkets to discounters to self-service department stores. Lidl and Aldi have the largest market shares here. Even if the company stands behind Edeka and Rewe, the new opening in Perleberg is likely to be one of the steps that Lidl has to take in order to assert itself in the difficult market. Statistics show that food retailing is highly competitive in Germany, and customers are increasingly choosing providers that offer them good value for money while improving service. Further details can be found at Statista.

So you can say that Lidl has not only opened a new location in Perleberg, but is also bringing a breath of fresh air to the local shopping experience. Residents can look forward to seeing what further developments will follow in the region!