UFA leaves Potsdam: Return to Berlin shocked the media landscape!
UFA leaves Potsdam: Return to Berlin shocked the media landscape!
A historical step for the UFA: After 30 years at the media location Potsdam-Babelsberg, the renowned TV and film production company plans to move its headquarters to Berlin. This move, which is targeted for 2026, has already been announced today and ensures great regret in Brandenburg. Economic Minister Daniel Keller (SPD) commented on the project and described it as a strategic restart for the company that would like to react to the dynamic changes in the media market. The Tagesspiegel reports that the new location on the Schöneberg bank in Berlin and Ufa in an inspiring environment with a pulsating cultural media center.
The UFA, one of the leading production companies in German -speaking countries, is known for popular formats such as "Good times, bad times" (GZSZ). Digital television emphasizes that the UFA Serial Drama area remains in Potsdam, which also includes the production of these popular daily soap. Around 40 employees should therefore also remain in Babelsberg.
new challenges in the media business
The decision to return to Berlin is not out of the blue and comes in a time of upheaval for the media landscape. Statista declared that the German film production industry is located in a continuous transformation and numerous companies are confronted with challenges. The number of active film production companies has dropped noticeably in recent years. UFA itself is one of the large minutes produced with impressive 49,100 minutes in 2022.
Changes in media consumption require creative solutions, which is why UFA CEO Sascha Schwingel and COO Natalie Clausen are striving for a realignment. Natalie Clausen emphasizes the importance of the Creative Center Berlin for innovation and networking within the industry. "We would like to thank you for working with Potsdam and Brandenburg politics and business," she also said and emphasized that this decision was not easy.
the legacy of the UFA
The UFA not only decisively shaped the German media landscape, but is also an important pillar in the area of entertainment. While interest in German cinema films has recently decreased, TV production remains a highly popular and established business that should not be underestimated in an international context. The animated film "Overflieger - The Secret of the Great Jewel", for example, turned out to be an export hit, which underlines the versatility of German film production.
The return to Berlin will not only be a change of scenery for UFA. From the first half of 2026, around 130 employees will work at the new location, which could bring a breath of fresh air to the company. While the legacy lives on in Potsdam, the step to Berlin will surely be associated with great expectations and challenges. For Brandenburg, too, it remains to be seen how the situation will develop around the film production facilities.
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| Ort | Potsdam, Deutschland |
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